Frozen and refrigerated shipping to the doorstep, without the meltdown.
Sending frozen kebab platters to a flat in Ahmedabad in May is one of the hardest jobs in cold logistics. We pack to lane, ship to spec, and report drop temperature so the second order shows up.
What e-commerce direct-to-consumer looks like at Colden.
Indian e-commerce DTC frozen and refrigerated brands grew faster than the cold chain that serves them. Our Mehsana hub runs a refrigerated pick-and-pack zone for DTC orders, carrier-rated insulated mailers, and dry ice or gel pack programmes sized to the lane and the dwell. A 1-day mailer to a customer 90 km away gets a different ice payload than a 2-day mailer to Surat in May, and the Logistix WMS picks the right one. We also publish a drop-temperature monitoring programme: a sample of orders ship with a temperature logger that returns by reverse pickup, so we can show the buyer where the cold chain actually held.
Who we talk to.
Heads of operations at Indian DTC food brands. Founders at frozen meal startups. Co-packers running outsourced DTC fulfilment across Gujarat and the wider Western India belt.
What e-commerce direct-to-consumer customers tend to run.
Storage
One facility, three chambers, 8,400 pallet positions on a movable rack high-density storage system, single setpoint at -18 degrees C. We slot inventory by velocity and code-date in the Logistix WMS so picks stay quick, doors stay shut, and dwell stays low.
See the serviceValue-addedValue-added
Storage and transport are the spine. Value-added is where the product gets ready for the shelf, the website, or the inspector. We run it in-line with the Logistix WMS so the cold chain never breaks for a label swap.
See the serviceDTC frozen brand (placeholder)
Indian DTC frozen protein
“A refrigerated pack zone, drop-temperature monitoring, and a 50+ reefer yard on SH-41 was the operating package we had been looking for.”
Head of fulfilment (placeholder)
Drop temperature monitored on a sample of audited orders
Want to talk about e-commerce direct-to-consumer?
One commercial lead per vertical. Honest pricing, real timelines, no slide deck.