Frozen potato and consumer foods cold chain at Colden Mehsana
Frozen potato and consumer foods

Frozen potato products, ready meals, kebab platters, and the chambers behind half a freezer aisle.

A consumer who picks up a melted ice cream tub once does not pick up that brand again for a year. We hold and move frozen potato products and frozen consumer foods to the spec that protects the second purchase.

The vertical

What frozen potato and consumer foods looks like at Colden.

Frozen potato products are the headline vertical at Mehsana. The facility sits 500 metres behind the McCain Foods processing plant and 5 km from HyFun Foods, which puts the cold storage on the right side of the raw-material-to-storage corridor for french fries, hash browns, and frozen parathas. The three-chamber design lets us dedicate chamber capacity to a brand or batch when the volume calls for it, and the movable rack high-density storage system keeps FEFO pulls quick. Beyond frozen potato, the same chambers hold ice cream, paneer-based ready meals, and frozen kebabs for brands selling into national modern trade. SKUs are slotted by spec, not by category, so the lane that holds the product was sized for the product.

Buyer

Who we talk to.

Supply chain VPs at Indian frozen CPG brands. Co-manufacturers running outsourced production for frozen potato, ice cream, paneer products, and ready meals across Gujarat.

Case snapshot

Frozen potato brand (placeholder)

Frozen potato products, Gujarat corridor

Cold storage 500 metres behind our plant, on a single setpoint, with conveyor-fed inbound and a 50+ reefer yard, was the easiest part of our outbound logistics decision.

Operations lead (placeholder)

Pallets moved through Colden Mehsana within the McCain to FMCG corridor

Want to talk about frozen potato and consumer foods?

One commercial lead per vertical. Honest pricing, real timelines, no slide deck.